In 2006, Turkuaz was not only published in print, but was also serving the community through its website.
The website, published as a newsportal, helped Turkuaz quickly become a household name, and the success story inspired thousands of Turkish Expats, with some of them choosing the name for their own company, project or group. Those that struggle in the world of business abroad, felt safe with the name 'Turkuaz'.
Today, many international Turkish companies, countless restaurants around the world and even a "Miss Turkuaz" beauty contest in Europe all share the name Turkuaz, although they are founded after 2002 and are run by independent business owners, unrelated with Turkuaz Magazine.